SEO and Google

SEO and Google-Yahoo-MSN-Ask search engines

Basically SEO (Search Engine Optimization) can be defined as process of changing a web-site's content and code for page visibility improvement in search engines. Effective SEO also requires changes in html source code of the site and content changes as well as organic SEO. For internet marketing, SEO considers how search engines works. We can say search engines are not human; they are text-driven algorithmic machines. Search engines can't feel designs or enjoy the music and sound of the website, it just crawl the web, and checks website's text to check the site is exactly about what. This text are not just enough for search engine, they search results on crawling, indexing, processing, relevance calculations and retrieving.

There are different algorithms implemented to calculate relevancy and these algorithms can be different for various search engines. This is one of the reasons why all the search engines don't show the same result. All the search engines like Google, Yahoo, MSN, bing etc. constantly changes their algorithms and you also need to change your page as per latest changes for getting better position or rank. Search engines are programmed to try and give you the best resultant document for each keyword. They mathematically calculate that which page is having most relevant content.

Comparisons between different popular search engines:

Google gives Priority to Wikipedia results	Yahoo Priority to their own companies like flicker, del.icio.us or eBay listing	ASK Priority to all surrounding items also for your keyword	MSN gives priority to product base searches
Google is recalled as Information engine	Yahoo is recalled as Social engine	ASK Product engine	MSN is Clustering engine
Google search based on trust factors	Yahoo based on yahoo answers mostly	Based on mindshare of America	Starting to use Wikipedia with maturity of their algorithm

Among all these search engines most of the traffic and reliable information are searched in Google. Fact shows that Google shares 66% of search market and remaining 34% includes all other search engines. So, search engine optimizers implement SEO mostly for Google Algorithms and rules. Customers are usually target Google seo for getting more visitors. It is always important to have defined Seo Marketing Strategy. Small business seo needs more concern of seo plan, seo package pricing.

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