If we look at Chitika’s global search engine share report, It tells us that Google has lost a bit like 0.35% in its market share. And it shows Bing improved very well up 1.5% from previous month. Though there is nothing major change Industry leader is still same GOOGLE and we don’t see major change on it for next few years. As Google has 75% market of Global Search Engine.

On the other note we are interested to see how social search is affecting globally. May be we will produce some stats on that very soon.This week major story  ‘Facebook is coming with feature where you can amplify your story by small payment’. Here is an article regarding Facebook’s pay to post feature.

Comscore released data about US explicit core Search Share in April where Google lead with 66.5% with the tiny increase of 0.1%. According to US Core Explicit Core Search Yahoo Sites have lost a little 0.2% in its share, others have performed normal.  We hope that its not yahoo CEO fake resume effect .J

According to Comscore Press Release on 7th May Press Release on Mobile Matrix
Social Networking site are driving a great deal of engagement & consume considerable online time. It implies Social Media Marketing and Social advertising should be part of any digital marketing strategy.

If we look at below table we can say 25 mn Twitter users has spent avg 2 hrs time on mobile. This is very less compare to Facebook users ( Avg 8 hrs spent in month) but when we compare avg time of Twitter computer which is avg 20.4 min, we can see significant movement on smartphone users and surging social sharing by smartphone. Location Based social network foursquare is increasing its influence on mobile with 5.5 million users spending average of 2.5hrs.

so, What does these stats implying in SEO? Clearly First thing can strike in mind is that Digital Marketing is now not only related to Web. Second little bit indirect effect we think is increase of mobile internet will change local internet marketing more such as campaign on Foursquare Specials, Deals Near By location. What do you think will these surging mobile marketing will change SEO Methodology?

If we look back in last 6 months google has gone through some specific and very targeted changes in its search results. Google Panda Update ( Targeted Spammy Link N/w) , Promoting Rich Snippets ( Connecting Real World with Internet Entity) , Google Penguin Update ( Improvising Over all User Experience) .

Key Points for SEO Firm or for In House Team from April Change

Best of luck for all your SEO Efforts…

Another factor is how search engines assign importance to those pages based on what they believe is the most authoritative. And a site’s link profile is one of the most important things that can affect its credibility and authority

The basic concept behind link building is that each link pointing to a web page from an external site (i.e. inbound link) is considered as a vote of confidence for the page. In other words, if a search engine decides that two web pages have the same level of relevance to a query, the one with the higher inbound link profile will have the better ranking in search engine results pages (SERPs) between the two.

Why are some SEO companies doing link-building wrong?

It is assumed that SEO firms are aware that high-quality inbound links are a major factor in determining search engine rankings.  But in reality, there are those that emphasize quantity over quality instead of the other way around. They engage in what is known as black hat SEO in which the goal is to get their client’s websites at the top of page rankings as fast as possible for quick profits. Black hat SEO techniques are typically utilized by companies who don’t plan on staying for long and hence wish to earn ASAP. Those techniques are easier, cheaper, and faster to implement compared to doing SEO the legitimate way.

The techniques that SEO companies with a get-rich-quick motive use, are those that artificially increase the relevance of web pages to different search engines. Some of those black hat link-building techniques are:

1. Link farms
2. Spam posts in blogs and forums
3. Mass article marketing (includes shady techniques like article spinning)

Does black hat link-building work?

Of course, it does. So why shouldn’t we do it? Many companies are already doing it anyway with positive results to back them up. No! This is the wrong line of thinking.

If you’re aiming for a high ranking in SERPs, you definitely won’t be happy to feel Google’s wrath. With the purpose of enhancing user experience through better search results, Google constantly updates both the index and the algorithm. Black hat SEO serves as a threat to Google’s commitment to provide quality service hence they spend tons of resources detecting and locating it.

When you avail of the services of a bad SEO firm, you’ll most probably see your page ranking shoot up almost immediately but of course, artificially. It’s like hiring the service of a robot to do link-building without any concern for its negative impact to your website in the future.

If it’s discovered that you’re using black hat SEO techniques, search engines may:

• Incredibly reduce your link portfolio
• Penalize your website either temporarily or permanently
• Remove your site from the index
• The first two are already unpleasant, while the third one is immensely horrible. So if you’re still intent on employing shady link-building techniques, be prepared to face the risks involved.

How should link-building be done?

Many website owners get so frustrated with not being able to beat a competitor’s link profile using white hat SEO. But of course, doing link building the legitimate way is the right thing to do. It only requires a lot of effort on your part and a lot of patience to boot. The key is to not just focus on the known best practices in link-building. Be creative and look for alternative ways of doing it. Just make sure you don’t break any rules.

Lets Ask Few Questions

• Is it New in SEO Industry?
• Is it different from Search Engine Guideline given by Search Engines before?
• Is this wrong to make Internet Spam free and more Natural?

We all know answer for these all question is Big “ NO”

So, if we already knew what is right and what is wrong , why seo community is worrying about these changes?

There are some easy steps to recover in fact social sharing has made it easier than earlier, you can easily recover if you are  “Socially Sharable”

Let People Build links for you instead of you do by yourself

If you are creating content which is interesting and socially sharable , People will build links for you , this is going to be more affordable seo at the end.

Now question is What kind of content normally normal people like?

And if you want to build backlinks by your self-Please make sure to

Diversify your link portfolio; do not have link profile with stereotype content & stereotype strategy. Check your competitors, keep watching your backlinks there are some good tools available for that